Hello everyone!
While working on creating on of the ads for the project I came across some other web analytics tools that I thought I'd share.
This first one is a little limited in scope but I found it very helpful when looking for which words more closely associate with your ad landing page. This free service is called Keyword Ranking and it's provided by Web SEO (here is the link: http://www.webseoanalytics.com/free/seo-tools/keyword-competition-checker.php#). This one allows you to pick as many keywords as you want, specify your landing page, and it will give you the top two words associated with your landing page. It looks at from the perspective of a search engine (either google or bing) as well. Additionally, you can rerun it, take off the top two words, and it will analyze the remaining words. Through this technique I compiled a list of top keywords for my advertisement.
Though google analytics has a keyword feature I decided to use this one as well to try to predict what additional keywords, other than the ones founding using google analytics, could provide the kind of results I wanted. I also liked that it analyzed the website externally, as opposed to imbedding code like google analytics does. I also liked that I could allow subdomains or just the page I specified.
In the presentation on wednesday they suggested using many keywords, and I found this tool to be particularly helpful.
Have any other teams used another web analytics tool to get information about their website? What are some of the strategies you employed to select keywords?
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